UK publishers, agencies react to new native ad labeling rules

by Ricardo Bilton
Concerns about the proper way to disclose native advertising are as pressing in the U.K. as they are in the U.S. On Monday, IAB U.K. released its first guidelines around native ad disclosures, which it hopes will help publishers figure out the rules of the road in the still-nascent space. Their recommendation? Publishers should “provide consumers with prominently visible visua ...Read the full article


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