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adage.com - 40 readers, 4 Tweets - The New York Times has changed how it identifies native advertising on its website. Labels that call out Paid Posts have shrunk. Language is less specific.
blogs.wsj.com - 32 readers - “Native” advertising is all the rage. But publishers and marketers are still figuring out how to label it clearly without repelling consumers. In the latest sign of the debate, BuzzFeed is preparing to overhaul the way it discloses sponsored content to its users.