Welcome to the ‘walled garden’ era of ad tech

by John Mcdermott
The dais at the Interactive Advertising Bureau’s (IAB) Annual Leadership Meeting in Phoenix served as a platform for industry luminaries to expound on any number of challenges. Viewability and ad fraud were chief concerns, and the proliferation of ad blockers — specifically among millennials — would need the same amount of attention in the near future.Read the full article

Industry Preview 2015 - Fireside Chat with Tim Armstrong, CEO, AOL

1 on 1 discussion with Tim Armstrong, Chairman & CEO of AOL Inc. Moderated by Zach Rodgers, Managing Editor, AdExchanger