Why Marketers and Context are Going to Be BFFs

Back in 2012, Nike did something that was a little unconventional – the shoe company decreased advertising spend in mass media channels in the US by 40%. Nearly all of that investment went into digital, instead. What Nike really wanted, according to CEO Mark Parker, was to get closer to the customer. “Connecting used to be, ‘Here’s some product, and here’s some advertising.Read the full article