5 Priorities For Email Marketing In 2015

by Cara Olson
We are already well into 2015, but many marketers are still refining their plans for the year. I’m beginning to hear several common themes emerge among email experts as they evaluate the year’s priorities. Looking back, for many, 2014 was the year of creating more triggers (and optimizing existing triggers) to increase the share of volume and revenue that triggered campaigns represent.Read the full article