A Marketer's View: An 11-Step Plan for Launching Your Startup

Disclaimer: the headline on this article promises you 11 steps to launch a startup. It does not promise you 11 easy steps or 11 simple steps or 11 anyone-could-do-it-before-breakfast-without-breaking-a-sweat steps. Launching a startup is difficult—there's no way around that. In the best of markets, 75% of venture-backed firms fail to deliver returns on their investments, ac ...Read the full article