Copyranter: Native advertising is killing ad creativity

Mark Duffy has written the copyranter blog for 10 years and is currently an unemployed but freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. The “content” being produced is an embarrassment to the advertising industry, and more importantly, to the brands sponsoring it. All of it falls into one of two general categories: Dumb or Boring.Read the full article