Dark social: Where viral publishing goes next

by Brian Morrissey
Facebook has arrived on the scene as a traffic-driving powerhouse. For some publishers, it has quickly eclipsed Google as the main source of their audience, accounting for up to 70 percent of traffic referrals. For the nearly 2-year-old For the Win, a mobile and social-oriented publisher solely focused on shareable sports content, Facebook is critically important — but only to a degree.Read the full article