Kraft And Meredith Team Up On Native Ads In Email

by Ginny Marvin
Native advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com. Meredith Corp. has long sold traditional banner ads in its millions-strong email newsletters. More recently, the publishing giant has been moving quickly in its embrace of native advertising. Now, the publishing giant is bringing native to email, with Kraft Foods as the flagship advertiser.Read the full article