Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1

by Shari Thurow
The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information architecture and site navigation are critical for a positive user experience. They also affect your website’s bottom line. Customers can’t buy what they can’t find.Read the full article