Measure what you care about (re: the big sign over your desk)

by Seth Godin
It's not always easy to measure what matters. Sometimes, the thing that matters doesn't make it easy for you to measure it. The easiest path is to find a stand-in for what you care about and measure that instead. For example, websites don't actually care about how many minutes someone spends on the site, they care about transactions or ad sales or making content that moves pe ...Read the full article