This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I announce that John Cleese is keynoting at Content Marketing World 2015. After much celebration, we reveal what the FCC’s decision on Net Neutrality means and discuss research that shows B2B marketers are still talking about themselves too much.Read the full article

Behind the Scenes of Imagine Dragons' Live GRAMMYs Ad

During last night’s GRAMMYs broadcast, Imagine Dragons made TV history by playing their new single, "Shots," live from Las Vegas, as part of a four minute commercial for Target. We’re taking you inside the production to show you how it was done.

  • FCC Chairman Tom Wheeler: This Is How We Will Ensure Net Neutrality | WIRED - 18 readers, 9927 Tweets - I am proposing the FCC use its Title II authority to implement and enforce open internet protections, banning paid prioritization, and the blocking and throttling of lawful content and services.

  • John Cleese to headline 2015 Content Marketing World conference Sept. 8-11 in Cleveland - 5 readers, 19 Tweets - "In 2005, without the help of YouTube, John Cleese helped create one of the first viral videos on the Internet for a B2B company," the Content Marketing Institute said in its announcement. "... Now he's helping marketers become better storytellers by embracing their own creativity."

  • Content-Marketing Company Taboola Raises $117 Million - 6 readers, 202 Tweets - Israeli-owned content-marketing company Taboola raised $117 million, to fuel its ambitions as a growing share of advertising budgets is funneled into content recommendation platforms and native advertising.

  • How 5 Major Publishers Plan to Use Snapchat's New Channels - 6 readers, 287 Tweets - With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience.

  • Publishers, Agencies Must Shift Their Focus From Big Data to Big Content - 23 readers, 1424 Tweets - Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology.

  • Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign - 6 readers, 1154 Tweets - Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced during Sunday's Super Bowl, encouraged Twitter users to mark negative tweets with the #MakeItHappy hashtag.

  • Make Hitler Happy: The Beginning of Mein Kampf, as Told by Coca-Cola - 5 readers, 998 Tweets - "Make it happy!" Coca-Cola's new marketing campaign exhorts. The campaign, introduced during a Super Bowl commercial, is accompanied by a stunt through which Twitter users reply to negative tweets with the hashtag "#MakeItHappy"; Coca-Cola then transforms those tweets into cute ASCII art. "We turned the hate you found into something happy," @Coc...

  • Target Turns Grammys Ads Into Surprise Concert - 6 readers, 404 Tweets - Target bypassed traditional ads during the Grammys and pooled its media buys for a surprise live performance by Imagine Dragons.