PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I announce that John Cleese is keynoting at Content Marketing World 2015. After much celebration, we reveal what the FCC’s decision on Net Neutrality means and discuss research that shows B2B marketers are still talking about themselves too much.Read the full article
Behind the Scenes of Imagine Dragons' Live GRAMMYs Ad
During last night’s GRAMMYs broadcast, Imagine Dragons made TV history by playing their new single, "Shots," live from Las Vegas, as part of a four minute commercial for Target. We’re taking you inside the production to show you how it was done.