Holistic SEO: it’s much more than just links

by Shawn Powrie
Any person who focuses obsessively on one or a few elements of Google’s algorithm is missing the point and doesn’t understand (or intentionally ignores) the big picture of SEO. The evidence that this is the case lies in the Google algorithm itself; it is complex and nuanced. It takes inputs from a multitude of signals and constantly evolves.Read the full article