50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads

by Matt Mcgee
Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online video ads aren’t sure if they’re getting good value from those purchases. Strata Marketing, a media buying/selling software company owned by Comcast, recently released its 2014 4th Quarter Agency Forecast Survey.Read the full article