Effectively Layering Negative Keywords in PPC Accounts

by Michelle Morehouse
February 16th, 2015 Michelle Morehouse Posted in Keyword Strategy | No Comments » Negative keywords are a powerful tool in your PPC arsenal. They allow you to save money on your ad campaigns by heading off low quality clicks at the pass. Recently, I’ve seen a few hiccups with the implementation of negative keywords with users using the wrong layering tools to achieve their ...Read the full article