How To Conduct A Content Audit

by Rebecca Lieb
A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible). Why perform a content audit, which admittedly is a painstaking and exacting exercise? Lots of reasons.Read the full article