See to Say: How Evolving Search Queries Affect SEO Strategy

Content Marketing, Owned Media, SEO, Shared Media “Shirt AND purple NOT zippers AND “short sleeve” AND buttons.” That’s how we all used to search for short-sleeved purple button-ups – using that awkward, Boolean, broad-to-narrow way of phrasing search queries. We’d start with the broadest category, shirts, in this instance, and work our way down through the final details t ...Read the full article