Smarter Visitors Demand Smarter Marketing (Case Study)

Our target market is smart, and getting smarter. They’re informed, and we need to design for that. Sometimes an informed target market is awesome, like when a prospective client on chat knows exactly what she wants from your business and you’re totally able to do it. Or it can suck, like when you use a statistic from 2013 in an article and an outspoken reader informs you it wa ...Read the full article