The first rule of web design

by Seth Godin
Tell me where to click. Just about every web page is designed to cause me to connect, to buy, to approve, to move to the next step. Okay, great. Where is the button to do that? (click to enlarge). This is the page you see when you want to refund an order on Eventbrite. Question: Should you click on the big green square or the big grey square? Answer: It turns out you click ...Read the full article