What brands need to know about the Cricket World Cup

by Shareen Pathak
It would be unwise to dismiss the Cricket World Cup as a quirky obsession, irrelevant to Americans. The tournament, which kicked off on Sunday, is an increasingly bigger part of the U.S.’s sports landscape. Which mean brands, publishers and platforms would do well to pay more attention to it. First, a staggering number: Sunday’s matchup between India and Pakistan — the fourth ...Read the full article