Why CPC, CPM, oCPM, and other bid types don’t matter

by Dennis Yu
Don’t chase the trickster rabbit into the briar patch. Unless you are in the business of building ad optimization software (like me), it’s a distraction for you. Back in 2007, it mattered. The Facebook ad algorithms weren’t smart enough to know what a conversion was, so you had to spoonfeed targets, placements, and bids.Read the full article