3 Economic Principles That Will Transform Your Marketing Campaigns

by Dan Shewan
When Bill Clinton was campaigning for the presidency against George H. W. Bush in 1992, Clinton’s campaign strategist James Carville wrote three slogans on a whiteboard in the “war room” of their campaign headquarters in Little Rock, Arkansas. Fear and Slogans on the Campaign Trail ‘92 The slogans were intended to keep Clinton’s campaign team focused on the most important ...Read the full article

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