4 Simple Steps to Smarter (and More Profitable) Display Ads

by Aaron Orendorff
You’ve heard the naysayers … Display ads are dead. Long live content marketing. And you’ve probably seen the stats … According to Google’s DoubleClick data, in America the average CTR on a banner ad is just 0.10%. To put that number into perspective, you’re more likely to birth twins than click on a banner ad.Read the full article