Content Marketing Personalization: Build Relationships At Scale

by Michael Brenner
I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?” I told him “no.” That’s not what I do.Read the full article

Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at http://www.always.com/en-us/likeagirl.aspx Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always


Olympics P&G - Thank You Mom Commercial

Just another great commercial and the music is fascinating.


Dove Real Beauty Sketches

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. Watch the whole experience at: http://dove.com/realbeautysketches Join the conversation at: #wearebeautiful And don't forget: YOU are more beautiful than you think!


Start with why - how great leaders inspire action | Simon Sinek | TEDxPugetSound

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


New 2015 Commercial - #RealStrength Ad | Dove Men+Care

Share what #RealStrength means to you: https://www.youtube.com/user/dovemencareus/RealStrength/ 90% of men around the world say that their caring side is part of their masculinity and strength. Let’s acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity. Share your #RealStrength with us on: Facebook - https://www.facebook.com/dovemencareus Twitter - https://twitter.com/dovemencare Instagram - http://instagram.com/dovemencare Our website - http://www.dovemencare.com