Don’t Skip the Side of Sitelink Optimization

by Gabe Kwakyi
If asked, every search marketer worth her or his salt would likely claim to be well-versed in developing appealing ads, crafting keyword-rich ad text and even making data-driven ad optimization decisions. Yet just how many search marketers regularly extend their ad analysis to the bottom half of the ad? Search marketers know about the importance of sitelinks to be sure, given ...Read the full article