How Two Brands Turned All-Star Weekend Into Social Media Magic

by Kevin Shively
The NBA built the 2015 All-Star Weekend into a full-blown fan experience, complete with brands, celebrities, and players partnering for fan-centric experiences in-person across New York, on social media, and on TV. This method has worked. Just weeks after the NFL Pro Bowl and NHL All-Star game each saw decreases in ratings, the record-setting NBA All-Star Game earned 7.Read the full article

Kevin Durant Sprint NBA All-Star Teaser Clip

Kevin Durant has gone to law school. He whipped through in four days, and now we’ll get a chance to see his stellar cross-court performance during halftime of Sunday’s NBA All Star Game 2015 on TNT. Here’s a sneak peek.