Live from #C2C15 – Lee Odden on How to Co-Create B2B Marketing Content With Influencers

At the Content2Conversion conference in Scottsdale, there were a lot of hands up when Lee Odden asked how many in the audience had been tasked with developing substantially more content for 2015. The hands in the air were far, far fewer when Lee asked how many in the audience had been allocated an equal amount of resources for the development of that additional content.Read the full article