Moz’s Rand Fishkin on Why Licensing Content Is for Suckers, His Favorite Wizard, and the Future of SEO

by Joe Lazauskas
For over a decade, Moz has been the SEO bible for marketers, with Rand Fishkin playing the role of lead prophet. Moz started as a consulting company and then shifted to a software and analytics venture, but at its heart, Moz has always been a publisher—the trusted place thousands of people go to cut through the bullshit and find out whatever the hell Google is really up to.Read the full article