Should You Change User Behavior on Your Landing Pages?

by Jeremy Smith
Many marketers believe that they are supposed to change a user’s behavior. According to the theory, an effective landing page will challenge a user’s existing behavior and attempt to get them to adopt a new behavior that involves a conversion action. Most landing pages are attempting to coerce a potential customer to get, do, buy, change! This, I would argue, is a shortsighted strategy.Read the full article