Should You Change User Behavior on Your Landing Pages?

by Jeremy Smith
Many marketers believe that they are supposed to change a user’s behavior. According to the theory, an effective landing page will challenge a user’s existing behavior and attempt to get them to adopt a new behavior that involves a conversion action. Most landing pages are attempting to coerce a potential customer to get, do, buy, change! This, I would argue, is a shortsighted strategy.Read the full article

  • Average American watches 5 hours of TV per day - 19 readers, 52 Tweets - The average American watches more than five hours of live television every day. For all ethnic groups, TV viewing time increases steadily as we get older, according to the March 2014 “Cross-Platform Report” released by the Nielsen media ratings company.