The Behind-the-Scenes Elements of a Social Media Strategy

A social media strategy is meant to guide your interactions on social networks, but there is so much more going on behind the scenes. Many people focus on the content they want to share or the audience they want to target and ignore the aspects of a social media that aren’t public facing. Every good social media strategy takes into account both administrative considerations an ...Read the full article

Applying Quantitative and Qualitative Measurement to Your Social Media Strategies

To start creating your social media strategy and to take advantage of ongoing training and education on Hootsuite and social media, sign up for Hootsuite University at http://learn.hootsuite.com.