UX and Marketing — Allies or Enemies? #infographic

by Ada Wizmur
Marketing and User Experience (UX) are often at odds because of differences in goals and approaches. But they are closely linked by product release cycles and financial calendars. Can UX and Marketing work together to optimize the Customer Experience? UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities.Read the full article