Want More Qualified Leads? Try This

by Carly Stec
61% of B2B marketers send all leads directly to sales, however, only 27% of those leads will be qualified. (Source: MarketingSherpa) Is it just us, or is there something a little funny about those numbers? While it's certainly important that you're serving up a healthy stream of leads to your sales department, throwing senseless leads at the issue will ultimately solve nothing.Read the full article