3 Lessons B2B Content Marketers Can Learn from B2C Content

B2B content is often kind of—dare I say—boring. Of course, any content produced by businesses, for businesses is bound to be more factual and professional and “safe for work.” There are limits to what B2B marketers can say without compromising their professional image, and that’s understandable. But in the world of content marketing, it seems like too many B2B marketers are playing it safe.Read the full article