A CMO’s View: The Down and Dirty Details On Tough Mudder’s Video Marketing Strategy

by Amy Gesenhues
As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s toughest endurance fitness challenges. “Tough Mudder is an incredibly visual event,” says Hiquet, “Mudders are using teamwork to get through 10 to 12 miles of mud, ice, fire, and even electric shocks, so while a pict ...Read the full article

Tough Mudder | U.S. Marine Battles Leukemia | Overcome All Obstacles

Thien Than C Su-Chet (TNT) is a U.S. Marine and 25x Tough Mudder, who will be taking on World's Toughest Mudder 2014 at Lake Las Vegas, Nevada, USA. Battling leukemia for over twelve years, he continues to push himself past his limits, inspiring others in the process. To help raise funds for Thien, please go to: http://www.gofundme.com/3svq30. To read the full blog post about his story, go to: http://mud.tf/75yHNR. To get updates on TNT's World's Toughest Mudder journey, subscribe to Tough Mudder's YouTube page. Sign up at: http://ToughMudder.com/events Subscribe on YouTube: http://mud.tf/NN8b47 --------------------------------------------------------------- Want more from Tough Mudder? Like on Facebook: http://mud.tf/Cjo3Yv Follow on Twitter: http://mud.tf/PO4i8A Follow on Instagram: http://mud.tf/4fLeJo Add on Google+: http://mud.tf/Y19Y9l Follow on Pinterest: http://mud.tf/4I1rzI Probably the Toughest Event on the Planet. Tough Mudder events are hardcore 10-12 mile obstacle courses designed by British Special Forces to test your all around strength, stamina, mental grit, team-work and camaraderie. Tough Mudder is the premier adventure challenge series in the world. Tough Mudder | U.S. Marine Battles Leukemia | Overcome All Obstacles Video produced by Jalbert Productions Jalbertfilm.com


"Electroshock Therapy Faceplant" 2014 Kansas Tough Mudder

Jon "Saltine" Harris & teammate Scott Allen from Kansas City take on "Electroshock Therapy" during the 2014 Tough Mudder in Topeka, Kansas


Tough Mudder | Ring Of Fire | 2015 Obstacles

Create a team and SIGN UP: http://ToughMudder.com/events Subscribe on YouTube: http://mud.tf/NN8b47 --------------------------------------------------------------- Want more from Tough Mudder? Like on Facebook: http://mud.tf/Cjo3Yv Follow on Twitter: http://mud.tf/PO4i8A Follow on Instagram: http://mud.tf/4fLeJo Add on Google+: http://mud.tf/Y19Y9l Follow on Pinterest: http://mud.tf/4I1rzI Probably the Toughest Event on the Planet. Tough Mudder events are hardcore 10-12 mile obstacle courses designed by British Special Forces to test your all around strength, stamina, mental grit, team-work and camaraderie. Tough Mudder is the premier adventure challenge series in the world. Tough Mudder 2015 | Ring Of Fire | Obstacles Video produced by Jalbert Productions Jalbertfilm.com