Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15

SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other journalism. It’s the perfect mix for setting up a social newsroom, as the two have demonstrated at SAP.Read the full article


  • SAPVoice: 8 Commerce Tips for the Girl Scouts' Chief Digital Cookie Officer

    forbes.com - 11 readers, 86 Tweets - Thin Mints on demand? It was only a matter of time I suppose… but yet it took 100 years for the Girl Scouts to embrace e-commerce. For the first time since sales began nearly 100 years ago, Girl Scouts of the USA will enable their sassy, young sales force to [...]