How Card-Linked Coupons Benefit Merchants, Affiliates And Retailers Alike

A recent study by McKinsey & Co. found that digital coupons will surpass all forms of print coupons, apart from freestanding inserts, in 5 years. The study also predicts that load-to-card and mobile coupons will grow 50% annually from 2015 to 2019. While FSIs still account for 89% of coupon distribution, they only make up 41% of U.S. coupon redemption at a lowly 0.47% redemption rate.Read the full article