How Not To Handle Brand Crisis On Twitter

by John Paul Aguiar
Do You Have A Crisis Plan For Your Brand? Today I am doing something a little different. I want to share a story, a really good example of how brands should NOT handle crisis or negativity on Twitter. One of my clients, Alexis who owns a high end diesel car dealership in the UK came to me and shared a experience she had with a brand and how it went terribly wrong.Read the full article