How To Use Vanity URLs and Avoid SEO Self-Cannibalization

Understanding URL structures is one of the few technical SEO flavors that every search professional must fully understand to be successful. Rand did an excellent Whiteboard Friday on the topic of Sub-domains vs. Sub-folders and 301s vs. rel=canonical tags (and it's a must watch), but many business owners like to leverage print and social media with their website and they pref ...Read the full article