[PODCAST] How Reading Your Prospect’s Mind Will Make You Better at AdWords

Image by The Justified Sinner via Flickr If you want to run AdWords campaigns that convert, you need to know what’s on your prospect’s mind. I’m not talking about some crystal ball shit. In the latest episode of Call to Action, Tiffany da Silva, Digital Strategy Director at Powered by Search, explained that no supernatural powers are required.Read the full article