Why Facebook’s Push Toward A Standard Of Viewed Impressions Is A Boon For Advertisers

by Greg Finn
For the longest time, the served impression has ruled the land of online advertisers. In this format an impression is counted whenever an ad has been fired, whether or not the served ad has been viewed. Today Facebook has released an in-depth post as to why this isn’t the best way for advertisers to track their ad dollars.Read the full article