7 Big Content Strategy Mistakes Marketers Make—and How to Avoid Them

I’m not a marketer. I never took a marketing class in college. Sometimes I don’t even understand the charts we look at during the weekly revenue meeting. But if I really put my mind to it, I could totally drive a big-budget marketing initiative. I’d spend some money, I’d look at some spreadsheets, and everything would work out just fine.Read the full article

South Park Underpants Gnomes Profit Plan

This is a clip from South Park Season Two, Episode 17 "Gnomes". In the clip, a group of gnomes who steal underpants explains their business model to the boys. This video is copyright Comedy Partners, and is used here for educational purposes to highlight the lack of proper business planning done by many people in the internet marketing and social media marketing worlds.