7 Strategies for Improving Mobile Coupon Redemption Rates

by Stephanie Miles
As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. According to a 2015 report by CodeBroker, a shopper-marketing platform, redemption rates for coupons delivered via email sit at just 2.7%.Read the full article