A Classic Formula for Gut Checking Your Landing Page Headlines

This copywriting formula is as classic as a Marlon Brando flick – and it’ll help you write headlines that are just as handsome. ;) If you read any marketing blogs, you know landing page conversions live or die by the copy. But how can you write headlines that reliably convert? No copywriting arsenal is complete without the 4U formula: a proven system for writing copy that’ ...Read the full article