Content Marketing Lessons From Marvel & DC Comics

by Harry Gardiner
In the last decade, comics have gone from a niche market to a global phenomenon. Two companies have been major players in driving this popularity, Marvel and DC. Home to the likes of Spider-Man and Batman, respectively; these giants of industry have used numerous Content Marketing techniques to push comics, and the culture surrounding comics, into the mainstream.Read the full article

How To Tell Great Stories With Your Content

Harry explains why telling a great story is the key to effective Content Marketing. The topics he covers include; understanding your audience, setting a clear theme, using emotions and representing your brand. You can learn more about this topic at