Copyranter: No Nick Denton, a brand can’t be your friend

Gawker founder Denton raised his head above ground Monday, writing a post on Kinja, “Of Course A Brand Can Be Your Friend.” He wrote it in response to a poplar Gawker post by Sam Biddle titled, “Brands Are Not Your Friends” in which Biddle belittled an automated Twitter campaign by Coke where a bot turned negative tweets tagged #MakeItHappy into cutesy red ASCII code animals.Read the full article