Embrace the New Reality of Link Building

by Nicolette Beard
It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments it was clear that Google continues to be a lightening rod for the industry. It’s easy to misinterpret advice given, even by Google’s evangelist, John Mueller, if yo ...Read the full article