Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach

by Mark Traphagen
Facebook taketh and Facebook giveth away. Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on their Pages, but Facebook may be giving some organic reach back. Two important things to know: the new source of organic exposure is only for local businesses with real geographic locations, and it includes user-generated content about those businesses.Read the full article