Inside Firepole: What We Learned From Our Biggest Product Launch Yet

Last week, we closed the doors on the biggest launch we’ve ever done, for the biggest course we’ve ever put together: the Course Builder’s Laboratory. Now, you’ve probably seen a lot of these launches from the outside. And they look pretty simple: you receive an email (or several!) with an invite to a webinar or some free content, and then you get more emails about the product itself.Read the full article