Luxury brands on Snapchat? Why Michael Kors is taking the plunge

by Shareen Pathak
Luxury brands need to play hard to get — and being too easy is Michael Kors’ biggest problem. But even as the retailer faces declining store sales due to possible brand overexposure, it’s going all in on social. Michael Kors is already active — and incredibly popular — on Twitter, Facebook, Instagram, Vine and Pinterest (25 million followers in total, across the platforms) and ...Read the full article