ModCloth’s new star models: ModCloth’s own employees

by Tanya Dua
Dove’s “Real Beauty” campaign may be widely heralded as the undisputed champion of promoting positive body image among women, but it doesn’t get more real than this. Indie e-retailer ModCloth has unveiled a new digital campaign on its website for its swimwear line, featuring its own employees as the models in the photos — from petites to plus-sized women.Read the full article