#PRFail: 5 Mistakes Brands Make With Media Relations Strategies

by Alison Krawczyk
There are a number of articles giving advice on “how to get a placement in the Wall Street Journal in just three steps!” (or some variation of that). This is great for the small business owner or startup that can’t necessarily afford the services of a PR professional, but wants to take initiative and build brand awareness. However, it’s not as simple as it seems.Read the full article